As she completed a lap of honour after winning Olympic gold, cyclist Joanna Rowsell pulled off her helmet to proudly reveal her bald head.
Having lived with the hair loss condition alopecia since childhood, the 23-year-old, from Cheam in Surrey, has not flinched from speaking about her condition.
Indeed she says her hair loss has helped drive her on to greatness.
And her win in the women’s cycling team pursuit at the velodrome on Saturday could not have come at a better time – it fell on International Alopecia Day which seeks to raise awareness of the condition.